The Work
Jimmy Sherfey (right) on assignment, working as a freelance journalist in Bogotá, Colombia.
Public Project Management for National Agencies
Delivered successful public health campaigns for federal government clients and best-in-nation nonprofits in a variety of asynchronous agency roles, including : project manager, copywriter; media buyer/planner. Six-figure budget campaigns.
Technical writing and project management for the Environmental Protection Agency.
Marketing & PR management for cultural Nonprofit
Managed production of exhibition catalogues and all marketing collateral (large format; print; digital). Spearheaded virtual programming during first year of pandemic. Modernized media buying mix. Earned positive media (print/online).
Installation view of exhibition at Orlando Museum of Art, Boundless Drop to a Boundless Ocean, Jan. 29—May 22, 2021.
Product marketing & Lead Generation for private sector
Email Marketing, Social Media and Paid media management for a global premium coffee exporter-importer. Product development and launch. CRM and CMS development. Event marketing collateral.
Creative for initial flight of a product launch campaign. Targeting a new and fast-growing segment in coffee importer’s audience.
“I’ve had the pleasure of working around Jimmy for years now; often we write for the same publications and have a healthy exchange of perspectives. He’s professional, enthusiastic, and ethical, and a strong addition to any team.”